Since seeing American rapper Eve's new video and its blatant endorsement of MAC beauty products, I got thinking of the state of affairs when it came to selling a product.
Throughout the x-convict's video, make up seemed to be omnipresent, coyly being zoomed in on at various intervals and making its guest appearances at every second beat. However, let us not shoot the gun—Eve is hardly the first nor the last artist to sell her soul to a particular brand.
It seems everybody is doing it—age has caught up with the best of them, and according to L'Oreal, Jane Fonda is the face to have when clocking up those seventy years. Tiger Woods and his old faithful watch, the Tag Heuer, seem to have kept his swing punctual for those crucial golf tournament semi-finals; whilst David Beckham shies away from the paparazzi flashes with his Police sunwear and wifey Vic (oh Vicky) decided that she should sport the same, as a his 'n' hers duo.
So why did I step back from Ee-Vee-Ee's video with such newfound skepticism? Because the lady that once kept it 'real' and believed in flashing her pawed baps to the world has finally done what all celebs inevitably do—come back and brought back a brand with her. I guess I for one thought you had to be in the limelight to do so, not come back from the twilight.
The argument is like the chicken and egg story; one seems inevitably linked to the other these days. The fact that proceeds go towards AIDS research does soften the marketing however...
L.A.M.B for dinner anyone?
